Vibrant

Our History

Imagine a land where your senses come alive.

Imagine a land of extremes, where mountains meet lakes, and shield our deep valleys from the rain picked up in the Roaring Forties, leading to an arid landscape, where temperatures can reach 35C during the day and drop to freezing at night. Imagine a place with snow-capped mountains at any time of the year, and where the seasons are as distinct as our wines. You don’t have to imagine - come and experience Central Otago.

Imagine a land where your senses come alive.

As custodians of our land for generations to come, we welcome you to explore To tatou wahi motuhake – our special place. From our big skies and rugged mountain peaks, glacial valleys and sparkling lakes, high adrenaline action adventure to more leisurely activites such as walking, cycling, golf and wine experiences, Central Otago and its wines will meet all your expectations...and beyond.

A brief history

Wine in Central Otago has been grown and made in the region since the 1860s Gold Rush. Jean Desire Feraud (1820 – 1898), a French goldminer purchased land near the township of Clyde and erected a small stone building on the site at Monte Christo. It was here the first Central Otago wines were made. Feraud’s wine went on to win the region's first gold medal for 'Burgundy', in Sydney, in 1881. 

There are no further reports of grape growing in Central Otago until later in the nineteenth century when the New Zealand government hired Italian viticulturist, Romeo Bragato, who surveyed the country to assess the wine-growing potential of the region. Bragato was astonished when he came to Central Otago, to see how well grapes grew. 

"There was no country on the face of the earth which produced better Burgundy grapes than were produced in Central Otago"

Otago Daily Times, 27th April 1895

However, despite Bragato’s foresight and optimism, stonefruit plantings dominated until the 1970s when a renewed interest and commitment by Central Otago’s winemaking pioneers, saw their dreams become reality, with the first modern commercial production of Pinot Noir in 1987. 

Imagine a land where your senses come alive."Otago Winemakers" by Thomas Brown

Vineyard planting and production remained modest until the mid 1990s when the industry began to expand rapidly through the determination, persistence and passion of those who believed that Central Otago could become a significant Pinot Noir producing region.

As a result of their pioneering spirit and the bonds formed by facing adversity together, Central Otago has forged an enviable reputation as being the pre-eminent region for New Zealand Pinot Noir.