AI in Wine: From the Office to the Cellar Door and Vineyard

Artificial intelligence is already changing the way wine businesses work - from everyday administration and analysis, through to customer engagement and vineyard decision-making.

This practical COWA session is designed for growers, viticulturists, winemakers, managers and wine business owners who want to understand what AI can actually do for them now, without needing any technical background.

James Dicey will open with a fast, practical introduction to AI and the major tools people are using, including ChatGPT, Claude, Gemini, Copilot and Perplexity. Using live examples, he will demonstrate how AI can help analyse spreadsheets, review contracts and H&S systems, research technical issues, prepare reports and applications, and even develop simple digital tools. The session will also cover prompt design, data security, confidentiality, accuracy and some of the wider risks and environmental questions surrounding AI.

The session will then look at AI from the customer side, with Wine Trails demonstrating how artificial intelligence…